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Return to CRM and Query Optimization
Customer Relationship Management presents some unusual data management challenges. Some of them, such as customization of a data model and automatic upgrade of a customized data model are also found in back office applications. Other challenges are more typical of the requirements for multi-channel customer access and the networking of CRM with a multitude of back office applications. This presentation will cover these challenges, some of the approaches to solve them, and suggest some areas of improvement to existing technologies.
@inproceedings {DBLP:conf/sigmod/Colliat03, author = {George Colliat}, booktitle = {SIGMOD Conference}, title = {Data Management Challenges in CRM.}, pages = {636}, year = {2003}, url = {db/conf/sigmod/sigmod2003.html#Colliat03}, ee = {http://www.acm.org/sigmod/sigmod03/eproceedings/papers/ind00.pdf}, crossref = {conf/sigmod/2003}, bibsource = {DBLP, http://dblp.uni-trier.de} }  ©2004 Association for Computing Machinery |
