Victor S. Y. Lo Papers on DiSC'03 The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing Publications Note: Links lead to the DBLP on the Web. Victor S. Y. Lo 1 Victor S. Y. Lo: The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing. SIGKDD Explorations 4 (2): 78-86 (2002) DiSC'03 © 2003 Association for Computing Machinery