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An Ontology for m-Business Models


Yves Pigneur

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Abstract

The m-business landscape never stops to change and the impacts on the mobile market are constant as players reposition themselves on the market according to the new opportunities and threats brought by rapid technological developments. This paper proposes a conceptual tool to better understand this player arena. Its objective is to provide the researchers with an ontology for analyzing and assessing the business models adopted by these players.


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