Bless the ODS Michael Bryan and Ali M. Tafreshi   View Paper (PDF)   Return to DAMA Industrial Session Abstract This article challenges the conventional role of operational data stores and staging areas in managing a corporate information factory (CIF). Vendors, consultants and industry publications have dedicated a lot of attention to the tools and uses of completely integrated data. Nextels experience, however, suggests that the CIFs value and future may lie in its operational data store (ODS) rather than its integrated data warehouse. This article summarizes Nextels experience in six misconceptions ©2005 Association for Computing Machinery